Reports

Alsendo Insights: Poland’s Parcel Locker Revolution

2024-11-29 przez Anna Sztyk

How Convenience is Driving E-Commerce Growth in 2024

In recent years, Poland has witnessed a remarkable transformation in its e-commerce delivery landscape, with parcel lockers emerging as the undisputed champion of last-mile delivery solutions. And, what’s interesting, the high-quality delivery processes may be actually driving the growth of e-commerce market, as it’s becoming an important factor that drives Polish customers to shop online. A comprehensive market study by Gemius concerning local e-commerce market in 2024 reveals insights into how Polish consumers are embracing this innovative delivery method and reshaping the future of online shopping.

The numbers speak for themselves – in 2024 an overwhelming 81% of online shoppers in Poland now prefer parcel lockers as their primary delivery method. Leading this revolution is InPost’s Paczkomat network, which has captured an impressive 88% market share among parcel locker users. This dominance reflects not just market leadership but a fundamental shift in consumer behavior and expectations.

Proximity Drives E-commerce Growth

One of the most striking findings is how the accessibility of parcel lockers is actively promoting e-commerce growth. The study reveals that 84% of respondents are more likely to make online purchases simply because they have convenient access to a parcel locker. This suggests that the extensive network of lockers isn’t just merely serving existing demand. It is actually a pathway to creating new shopping opportunities and supporting the growth of local e-commerce market.

However,this would not be possible without providing consumers with a high quality delivery experience efficiently combining offline and online worlds. And the expectations are high. The study highlights three key factors driving customer satisfaction: package tracking capability, weekend delivery options and mobile app management – 70-80% Poles consider those features very important. To put it simply, they like to be in control and have visibility over their parcels.

Environmental and Safety Considerations

The research reveals also an interesting intersection of convenience and consciousness among Polish shoppers. A significant 73% of respondents believe that parcel locker delivery is an environmentally friendly option. This perception of sustainability could be attributed to the reduced number of individual delivery attempts and optimized delivery routes. Additionally, in our post-pandemic world, 63% of consumers still value the contactless nature of parcel locker deliveries, suggesting that safety considerations continue to influence delivery preferences.

The convenience of parcel lockers extends beyond deliveries to returns processing, with 36% of consumers preferring to return items via parcel lockers. Once again, InPost leads this category with 82% of parcel locker returns being processed through their network. This data suggests that easy returns are becoming an integral part of the e-commerce experience.

However, while InPost maintains its leadership position, the market is seeing healthy competition. ORLEN Paczka has emerged as the second most recognized parcel locker network in Poland, indicating that there’s room for multiple players in this growing market.

Business Responds to Fast Delivery Expectations

High expectations of Polish consumers create significant challenges for e-commerce businesses. With delivery and logistics costs accounting for up to 35% of total e-commerce operating costs, businesses must find innovative ways to meet customer expectations while maintaining profitability. As Robert Steleżak, General Manager of Alsendo, points out, even industry giants like Zalando report logistics costs exceeding their marketing expenses, with fulfillment costs representing 23.2% of revenue in Q1 2024. This economic pressure is further complicated by geopolitical uncertainty and increasing competition from international shopping platforms, particularly from the Far East.

To address these challenges, businesses are increasingly turning to specialized delivery management technologies. Companies like Alsendo, a CEE market leader in shipping software and services, offer solutions that help optimize delivery processes for both small and medium-sized online stores, as well as for larger players. From access to top courier companies, with pre-negotiated rates and professional guidance to AI-powered solutions like Alsendo Innoship that can automatically allocate different courier services based on variables such as delivery country, timing, and package weight – there are various opportunities.

The businesses no longer have any excuse to not optimize their delivery processes – and smart optimization could incur savings of up to 20% on delivery expenses.*

*According to Alsendo Innoship calculations

This is important, especially considering the significant growth in cross-border trade. According to Alsendo’s internal data, approximately 20% of Polish e-commerce turnover in the past year was related to cross-border trade. This presents both opportunities and challenges for Polish businesses, with delivery emerging as both the primary issue and the tool to satisfy customer needs.

The Future of Delivery

The combination of convenience, environmental benefits, and digital integration has created a delivery ecosystem that aligns perfectly with modern consumer expectations. Looking ahead, two key trends are going to be further shaping the future of e-commerce delivery in Poland. First one is the proximity of pick-up points. Consumers increasingly expect delivery points to be conveniently located near their homes or workplaces. This demand is driving the continued expansion of parcel locker networks nationwide. A second significant factor is the market is growing demand for same-day delivery options, which pushes retailers and delivery providers to optimize their logistics networks further.

As Poland continues to lead the way in parcel locker adoption, the rest of Europe watches closely. The success of this model suggests that we might be looking at the future of e-commerce delivery, where convenience, sustainability, and digital integration come together to create a superior shopping experience.

This blog post is based on the “2024 e-Commerce in Poland Report” prepared by Gemius, Polish Internet Surveys Institute and IAB Poland. This report can be accessed here: https://gemius.com/documents/66/RAPORT_E-COMMERCE_2024.pd

Last-mile automation: how is delivery optimization evolving?

2024-01-22 przez iLabs - Kamil

Automation in warehouses: the starting point for last-mile optimization

The final mile delivery process doesn’t begin with a delivery driver but starts earlier at fulfilment centres and distribution hubs. Here, automated systems are replacing traditional methods, increasing efficiency and reducing human errors. Technologies such as automated guided vehicles (AGVs) and autonomous mobile robots (AMRs) have become vital tools for logistics companies to handle increasing parcel volumes. These robots not only optimize the shipping process but also enable low-cost delivery by improving warehouse throughput by up to 40% .

The grehouse robotics sector is projected to exceed USD 51 billion by 2030, driven by the growing demand for automation in e-commerce. This is particurtant as the industry faces pressure to support same day delivery and next day delivery.

AI revolutionizing last mile delivery services

Another game-changing innovation in last mile logistics is artificial intelligence (AI). By analyzing vast amounts of data, AI enables delivery companies to optimise delivery routes, plan efficient schedules, and reduce extra costs. Algorithms can now predict the most efficient routes for drivers to navigate urban areas and rural areas, minimizing delays caused by traffic congestion.

AI is also enhancing the online shopping experience by powering last mile tracking technologies. Customers can monitor their parcels in real-time, ensuring transparency and building trust in the delivery process. For businesses, AI-driven route planning significantly reduces operational costs, enabling faster and more reliable deliveries even during peak seasons.

PUDO: expanding delivery points for greater convenience

The global expansion of Pick-Up/Drop-Off (PUDO) points is transforming last mile logistics, catering to both delivery companies and consumers. These systems, including parcel lockers and dedicated collection hubs, streamline deliveries by consolidating multiple shipments to a single location. This approach not only reduces carbon emissions but also addresses operational challenges, such as reaching final delivery destinations in densely populated urban areas or sparsely populated rural areas.

Poland stands out as a leader in this field, with over 28,880 parcel lockers installed nationwide, translating to an impressive density of 39 PUDO points per 10,000 residents. This network facilitates faster, more efficient delivery options and reduces the environmental footprint of the last mile delivery process. The country’s largest operator, InPost, has further expanded its reach by strategically installing parcel machines at high-traffic locations, such as Warsaw Chopin Airport, offering travelers the convenience of picking up or dropping off parcels during their journeys.

In Spain, a similar trend is emerging. A pilot program is underway to install PUDO points in metro stations across major cities like Madrid and Barcelona. These locations are chosen for their accessibility and high foot traffic, providing a solution tailored to urban commuters. This initiative aligns with the growing European focus on sustainable logistics, aiming to cut delivery-related traffic congestion in city centers. Globally, PUDO networks are expanding rapidly. According to the 2024 Out of Home Delivery in Europe Report, the number of PUDO points in Europe has grown by 30% year-on-year, with over 350,000 locations across the continent. This trend reflects the increasing demand for flexible, efficient, and cost-effective delivery solutions.

Drones and autonomous vehicles: the future of last mile delivery

Technologies such as drone delivery and autonomous vehicles are paving the way for a more sustainable and efficient last mile delivery ecosystem. Drones are particularly effective in reducing delivery times in rural areas, where traditional methods are less efficient, while autonomous vehicles excel in urban areas, handling high-volume deliveries with precision and minimal human intervention. Both solutions address the rising demand for low-cost delivery and the need to reduce carbon emissions, aligning with the preferences of environmentally conscious customers.

Recent data indicates that 54% of consumers prefer eco-friendly delivery options, and 37% are willing to pay extra for solutions that minimize environmental impact. Autonomous vehicles and drones directly support these preferences by lowering the carbon footprint of the delivery process. For example, a single drone delivery can reduce emissions by up to 30% compared to traditional vans, particularly when powered by renewable energy sources.

In addition to sustainability, these technologies improve the online shopping experience by offering faster, more reliable service, such as same day delivery or even deliveries within a few hours. This is particularly important as ecommerce sales continue to grow, with a projected annual increase in parcel volumes exceeding 20% by 2030. The ability to meet these demands while maintaining efficient and cost-effective operations will be critical for delivery companies to stay competitive.

Addressing key challenges: strategic insights for the future

While the adoption of automation in last mile logistics comes with challenges such as high initial costs and the need to adapt to evolving customer expectations, the outlook is overwhelmingly positive. Businesses that embrace innovation are poised to reap significant benefits, including reduced carbon emissions, enhanced route planning, and a transformative impact on customer satisfaction.

The integration of technologies like AI, autonomous vehicles, and parcel machines is reshaping the final mile into an opportunity for growth, efficiency, and sustainability. Far from being a bottleneck, the last leg of a product’s journey is becoming a platform for delivering superior service and meeting the rising demands of eco-conscious consumers. These innovations not only drive down costs but also create a customer experience that is faster, smarter, and more personalized.

Looking ahead, the future of last mile delivery is bright. As companies continue to invest in advanced technologies, such as drone delivery and AI-driven route optimization, they are not just addressing today’s challenges but also laying the groundwork for a more connected and sustainable supply chain. With the rapid evolution of e-commerce and growing parcel volumes, the industry is set to deliver solutions that are both efficient and cost-effective, ensuring businesses stay competitive in a fast-changing global market.

The journey toward a fully automated, environmentally friendly, and customer-centric last mile logistics system is underway — and its potential to positively impact businesses, consumers, and the planet is boundless. The future is one where the final delivery destination is reached with innovation, precision, and sustainability at its core.

Last mile delivery FAQs:

1. What is last mile delivery?

Last mile delivery refers to the final stage of the logistics process, where goods are transported from a transportation hub, such as a distribution center, to the customer’s doorstep or a designated final destination. This step is crucial as it often represents the most challenging and expensive phase of delivery operations.

2. Why is last mile logistics important?

The last mile logistics process directly impacts customer satisfaction by ensuring goods arrive on time and in good condition. Efficient management in this phase also allows companies to control costs, which can otherwise escalate due to failed deliveries or inefficient routing.

3. How does automation improve last mile delivery?

Automation enhances the logistics process by streamlining operations at transportation hubs and distribution centers. Technologies like AI, autonomous vehicles, and robotics help optimize routes, reduce delivery times, and enable more accurate tracking from the hub to the final destination.

4. What role do most last mile couriers play in the process?

Most last mile couriers are responsible for navigating the last stretch of delivery to ensure packages reach their customer’s doorstep. Automation is increasingly assisting these couriers by providing optimized routes, reducing the time spent in transit, and minimizing the environmental impact.

5. How do parcel machines complement last mile couriers?

Parcel machines serve as convenient final destinations, reducing the workload for most last mile couriers by consolidating deliveries at a single location. This not only helps to control costs but also provides customers with greater flexibility in picking up their packages.

6. How do transportation hubs support the last mile logistics process?

Transportation hubs like distribution centers are critical nodes in the logistics process. They facilitate the sorting, routing, and dispatching of parcels to their respective final destinations. Automation at these hubs ensures faster processing and more efficient allocation of resources, enabling couriers to deliver packages effectively.

7. Can automation reduce costs in last mile delivery?

Yes, automation helps companies control costs by minimizing inefficiencies in the logistics process, such as optimizing delivery routes, reducing fuel consumption, and cutting down on manual labor. Automated systems at transportation hubs and during deliveries allow businesses to achieve cost-effective operations.

8. What is the future of last mile logistics?

The future lies in the integration of automated solutions across the logistics process, from transportation hubs to the customer’s doorstep. Technologies like AI, autonomous vehicles, and parcel machines will not only ensure faster and more reliable deliveries but also help control costs and meet growing customer demands for convenience and sustainability.

Value of the global e-commerce logistics services market 2022-2027

2023-09-01 przez iLabs - Kamil

According to Statista.com, the value of the global e-commerce market reached USD 5.7 trillion in 2022[1]! And experts are forecasting its growth in the years to come. It is no secret that online sales have been driving the CEP industry for a long time now. The value of the global e-commerce logistics market is also set to grow significantly over the next five years.

Close to EUR 700 billion in 2027

According to estimates by the research agency Transport Intelligence, the global market was worth more than EUR 418 billion in 2022, while the current year should close with a figure of over EUR 451 billion.

The projected growth in the sector’s value up to 2027 is impressive. Worldwide customers are then expected to pay more than EUR 683 billion for e-commerce logistics services. This means that the market would have grown by as much as 63%[2].

Significant share of cross-border commerce logistics

Retailers from different countries are looking for new markets abroad. Many online trading giants are now operating globally. In 2022, cross-border logistics services for the e-commerce industry totalled more than EUR 66 billion, which represented a share of almost 16%. In 2027, the figures are expected to look similar. The value of cross-border logistics services in this sector is to exceed EUR 114 billion, with a share of almost 17%.

Logistics for e-commerce in Europe

E-commerce is also the driving force of the European CEP sector. In 2022, the value of e-commerce logistics services in Europe reached EUR 81.638 billion. Interestingly, the share of cross-border operations in the region was lower than the global average, at just over 14%.

The markets with the highest value are the UK (EUR 23.9 billion), Germany (EUR 16.49 billion) and France (EUR 12.14 billion), followed by Spain, Italy, the Netherlands, Switzerland, Poland, Sweden and Turkey.

Signs are that the booming e-commerce market will favour the logistics industry in the coming years.

Sources:

[1] https://www.statista.com/topics/871/online-shopping/#topicOverview

[2] https://i.gremicdn.pl/image/free/5415d1479c2ba975ae2b79d259026680/krzysztof-oflakowski?t=crop:1714:1063:nowe:88:0,resize:fit:1920:1189

Green Last Mile – what is it and how does it affect T&L?

2023-08-04 przez iLabs - Kamil

Green Last Mile – what is it and how does it affect T&L?

There is no doubt that transportation has a negative impact on the environment. However, with the right changes to the logistics chain, its impact can be significantly reduced. Here we discuss one of the latest trends, namely the Green Last Mile, and how it affects the T&L industry.

What is the Green Last Mile?

The Green Last Mile is a reference to the Last Mile Delivery, i.e. the final leg of delivery. It is extremely important, as it has the greatest impact on delivery time and the recipient satisfaction. Estimates show that it accounts for approximately 40–45% of operational costs.

With the growing awareness of the need to take care of the natural environment and the resulting changes to laws and standards, the T&L industry is striving to be more eco-friendly. This is because deliveries, both on a global and local scale, generate immense CO2 emissions. The Green Last Mile is an initiative to reduce the impact of deliveries to final recipients.

Sustainable supply chains include better route planning, reducing empty runs, and reducing the use of paper and plastic (e.g. packaging, waybills, documents). However, if logistics is to be more eco-friendly, changes are necessary at the last mile.

The Green Last Mile and eco-logistics – what are the new trends in T&L?

Last year’s Report by Last Mile Experts showed that solving the last mile emissions problem is difficult. The growing popularity of electric vehicles in cities is set to become the dominant trend now. However, fleets will only be replaced gradually due to the high costs involved and the insufficiently robust infrastructure, most importantly the small number of charging stations.

One of the most important issues is optimising deliveries in the B2C channel. The most efficient solution, which is also well-received by customers, is the option to pick up deliveries out of home, i.e. at parcel pickup machines and PUDO (Pick Up Drop Off) points. In addition, carriers are highly likely to warm up to the idea of introducing cargo bikes and micro-hubs, which is already happening in Austria.